T Wood Of Marketing Strategy Research

T wooden floor company is one of China's wood in the deep-processing enterprises MDF, the industries with a high degree of labor-intensive, resource-dependent, and more decentralized industries, the output characteristics of a low, T wood management level is not high since its establishment, the marketing capabilities is weak, so the company have a poor efficiency of the competitive position. In 21st century, the national implementation of the natural forest protection project, wood flooring has become increasingly fierce market competition, increasing pressure on the operation. Increasingly competitive in the market today, different wood floor manufacturers increasingly convergent products, competition in the market more and more focused on brands and channels, such as competition, that is, the competitive distribution strategy.The Analysis of the market environment and competitive that Based on the T Carpentry Company. And propose marketing strategy that meet serious challenges, it has an important reference and guide to the T company.In this paper, the development of domestic wood floor to start, analysis of wood floor market, macro-environment, the use of Porter's model of T Carpentry Company in which the five micro-environment analysis of major competitors in the industry, combined with SWOT analysis of T Wood companies should adopt the goal of competitive strategy of clustering, and application of the target market positioning marketing strategy and product positioning, marketing strategy, through the study and make product strategy, pricing strategy, channel strategy, promotional strategy.