Long-housing Group, Real Estate Brand Strategy, Design,

In the 21st century, real estate industry has entered into "Brand Era",and now it is brand competition instead of product competition.Implementation of brand strategy is vital to competition of real estateindustry. The purpose of the paper to set up a good brand image and tobuild up leading status in the real estate industry for Changfang Group,by brand strategy design and countermeasure implement.On the basis of a lot of reference referred, brand strategy design andcountermeasure implement of Changfang Group were studied with themethod of experience investigation, tracking investigation and contrastanalysis. On one hand, brand strategy design of Changfang Groupimproved brand system competitive power by increasing brand image,confirming brand rank and perfecting brand management system. On theother hand, brand strategy countermeasure implement included talentedperson engineering, orientation strategy, honest management, nice CIS,technology advancement and innovation, omnibearing brand spread andbrand administration.