Sunac Property Group Brand Development

The real estate industry has a capital-intensive, duality of investment and consumption, the strong influenced of financial markets, government intervention and other features, which make its reaction more sensitive to the market changes and regulatory policies,, As well, their own resources and capabilities are dynamically changing in the real estate enterprises increasingly recognize the relative importance of brand strategy. Therefore, in a bid for higher competitiveness of Rong-Chuang Company-one real estate, only have we enhanced brand market competition consciousness, implemented the well-known brand strategy positively.In this paper, the brand marketing-related theories are reviewed firstly, and then put forward the basic principles and basic procedures of cigarette brand marketing activities, which is a theoretical basis for the development of Rong-Chuang Company-one real estate marketing strategy. With the help of SWOT method, the author summarizes the advantages and disadvantages, chances, threats and risks. On this basis, plenty of effective brand marketing activities are recommended for brand development from the brand target; brand positioning, brand-name management system, brand communication and promotion, and performance evaluation and improvement of brand building five aspects.Using the brand marketing and marketing-related theories, this paper studies brand marketing strategy formulation, implementation and the corresponding evaluation and control method of the Rong-Chuang Company-one real estate in a systematic way.