A Real Estate Company Extraordinary Gardens To Project Marketing Strategy Research

The real estate industry is the foundation industry of the nationaleconomy. It occupies an important position. Along with its rapiddevelopment and the hard competition, the marketing plays an importantrole. This paper takes the A real estate company as a solid example, toresearch the whole's and system's business administration of the realestate enterprise, to develop the business enterprise character for theexaltation real estate, and to strengthen the business enterprisecompetition ability, to meet the customer's need, and to promoteenterprise healthy development, have certain realistic meaning.This paper makes use of the modern marketing principle, strategy ofthe management and business management theories. It adopts the marketresearch method, solid argument method and system analysis method. Itresearch on a real estate enterprise to win the success, and how to workwell, and try to look for a successful mode of a business administration.This paper passes the macroscopic environmental analysis to theGUANG ZHOU estate trade of the treasure to start with at first,Analyse its regional development trend. Pass the careful analysis to Areal estate company and the FEIFAN garden item again. To the rival'ssituation, have made overall Comparison, analyse after going on SWOT;It determines the FEIFAN garden item of the goal customer and marketorientations at the same time and determine marketing tactics accordingto market orientation at last, Including service tactics, internet tactics, relation tactics, price tactics.With improving through an analysis of the above several, can madethe A real estate company and steel plant under keeping the sober head,analyse the chance and threat of the market, utilize one's own advantage,seize the opportunity, use the market tactics flexibly, can promote thebuilding to melt rapidly, shorten investment cycle, reduce the risk ofinvestment.