The Research On Marketing Strategy Of Real Estate Company In Nanjing

More attention are paid to the development of real estate in the city recently,which are impacted by geographic location,the populatin distribution,national policy,economic situation,the relationship between supply and demand and so on.There are different characterics of real estate in the differnet area,especially in the large city in china.Nanjing,the capital of Jianshu Province,where the demand of people who want to buy the house takes on diversity. The company of real estate in Nanjing must distinguish the specific need of people,for they are not with the same age,income,education level and residential preference.The company should provide good and service and develop the marketing strategy to fit the new demand.As in this peroid,the bubble has formed in the market,and the supply is more than the demand,which will surely influnece the sales of the compay.This article bases on the analysis of NanJing entironment about real easte,then pointes out the defect of markting policy and"4W"marketing portfolio are provided to imporves it.This paper takes the results of others,and develops in the following terms:First,choose Nanjing as research object,where nobody once discussed in detail. Second,the framework is unique:the particular environment of real estate market are given in the paper;Finally,the new marketing portfolio"4W"which is the highlight in the article.