The Development Of Traditional Chinese Drug Research Project Preliminary Market Research Mode

Manages speaking of the modern enterprise, the product sale nodoubt must make the market investigation and study beginning, startundertaking or before the product manufacture in the enterprise, alsomust make the overall understanding to the market, causes theproduction and the expense can closely coordinate, but wants tounderstand the potential market the situation, needs to do the marketinvestigation and study work. The market investigation and study isthe modern enterprise manages in the management a most importantlink, also is the important matter which an item must implement; Thesuccess entrepreneur or the wise operator, all very much takes themarket investigation, only depends on individual inspiration eitherthe subjective intuition enterprise manages the management patternradically to be unable to fortunately survive competes the intensemarketing market to the nowadays or the enterprise manages theenvironment.The traditional Chinese medicine industry is high-tech, the highinvestment, the high profit, the high risk industry, fuses othervarious disciplines advanced technology and the method. The drugstook the special commodity compares with other commodities has abigger difference: (1) the traditional Chinese medicine was passesthrough several millenniums development to form own set of uniquetheories and the practice system has a stronger specialization. Forexample: The traditional Chinese medicine clinical curative effectdetermination standard, raw material habit at region difference,poisonous side effect system research and so on. (2)The traditionalChinese medicine because the close relation humanity's health thelife receive, the national law and government's rules and regulationsinfluence is bigger. Each kind of drugs going on the market all musttake the science pharmacology character of medicine as a foundation.The country through drugs the and so on GAP, GMP, GSP specialized legallaws and regulations to domain and so on drugs development, production,circulation, use carries on the strict surveillance management. Inthe economical globalization and market competition intense today,the market demand presents characteristic day by day and so on tropism,complexity and variability. The market investigation and studyprovides the market decision information as the enterprise oneeffective way more and more to bring to the enterprise decision-makingstart an attention. Sets up the item the new traditional Chinese medicine unifies theinvestigation and study pattern with the modern investigation andstudy method and the method which the manufacture completes in thetraditional Chinese medicine production enterprise and in the newtraditional Chinese medicine development facility application iscertainly extremely broad. This topic is for the purpose of thetraditional Chinese medicine commodity unique place and the moderninvestigation and study method organic fuses in together, thusdevelops a set for the new traditional Chinese medicine developmentfacility and the traditional Chinese medicine production enterpriseto be scientific, the system development new medicine sets up the itemof preliminary market investigation and study the pattern. It may helpthe traditional Chinese medicine enterprise comprehensively toobtain, the accurate investigation and study data. Causes thetraditional Chinese medicine enterprise system, the objectivecollection, the analysis and appraisal traditional Chinese medicinenew product development sets up a front each aspect the information,thus the help traditional Chinese medicine enterprise makes is mostadvantageous to the traditional Chinese medicine enterprise newproduct development decision-making, finally seeks the biggestbenefit for the traditional Chinese medicine enterprise.This article is composed by seven parts. Its main content asfollows: First, introduction. Second, topic research frame andmentality. Third, explicit traditional Chinese medicine and othercommodities differences. Fourth, investigation and study contentframe research. Fifth, preliminary formulation investigation andstudy plan. Sixth, preliminary determination investigation and studypattern. Seventh, the investigating plan to do the feasibledetermination research and constructs.