| With the development of modern tourism, the competition in fighting for customer among tourism destination has became more and more fierce. Facing the chance and challenge of rejuvenating old industry base, tourism destination marketing which is the research of connecting tourism supply and demand has became the key and necessary method of Heilongjiang province in market competition.The article based on the abundant investment in the present situation of tourism destination marketing of Heilongjiang province, using comparative method, combining practical experience of advanced countries, clarifying the disparity and shortcoming in tourism destination marketing of Heilongjiang province. The article breaks the situation that traditional research are mostly inclined to single tourism enterprise and tourism product, putting forward tourism destination strategy of Heilongjiang province in product, price, place, promotion from the whole origin point of view, synthesizing Tourism Management Theory, Marketing Constitution Theory, SWOT Strategic method... |
