Destination Marketing System Of The Application And The Construction Of Guizhou

With the continuing development of the world economy, the improvement of people's living standards, Tourism Industry in China should be one of the essential part of the national economy. Although Guizhou is a major province which contains large number of tourism resources, the development of Tourism Industry still grows in a slow pace by the diversified factors, such as undeveloped economy, conservative culture, unwell-educated employees, shortage of information, and backward conditions of the supporting hardware and software as well.In order to change this situation, we have introduced a new model of tourism marketing -- Destination Marketing System. Tourism and information industry nowadays are quite new. And the tourism system aims at integrating overall resources of tourist destinations through computer. That is, integrating tourism-related enterprises, travel agencies, the media and consumers, and other concerned elements by network to survive in the fierce competition of tourism market. As a new marketing model, the DMS had improved the overall level of destination marketing, the most directly reflected in the overall image of the tourist destination shaping the region tourism market and the integration of tourism resources, local tourism products and services with a value chain integration. Through destination marketing system, the province based on resources, market-oriented, efficiency, and adjust and improve the product structure, seize Guizhou continuously improve visibility, such as accommodation and transportation infrastructure continue to improve the favorable opportunity to create suitable for a range of source markets and product lines, in view of the demand for different types of tourists and market segments, differentiation, marketing, provide personalized service.Articles from the destination marketing system origin, the realization of its conditions, and from the point of view of a number of its traditional marketing model of competitive advantage. As well as domestic and foreign applications, and further to the DMS operators in the process of problems encountered and solutions. And through the analysis of development of the province's tourism industry through the development of tourism in Guizhou means and opportunities, and that its prospects for the application of Guizhou, and how to build, operation management model for the future establishment of Guizhou's DMS provides an reference.