Guizhou Evaluation Center Marketing Strategy

Authentication market in our country develops swift and violent. Since 80's last country, undergo 20 years' growth, domestic authentication organizations have been more than 120 now. It has formed the keen competition aspect. In the multitude authentication organizations, the Chinese quality authentication center lead the field . It has 30, 000 quality management system authentication certificates, and shares 13% market. As the branch office located in Guizhou Province, Guizhou appraisal center has recommended authentication certificate nearly 800 accumulative, occupies the Guizhou Province authentication certificate above 50%. But along with the competition superheating, Guizhou appraisal center also has many work to do to maintain the inherent superiority. On the hand, through the inexpensive authentication expense, the middle or small authentication organization obtains the customer support of low end; On the other hand, china quality association, Guangzhou Sibao company and so on come to the western area, seized the central part customer. The marketing of Guizhou appraisal center is in the difficult positions. In this kind of situation, how should the Guizhou appraisal center maintain the market superiority already becomes the imminent realistic question. This task unifies the marketing theory knowledge and the present situation and the characteristic of Guizhou voluntary system authenticate market, formulates a set of suitable marketing strategy for authentication organization to development itself in Guizhou in the brand construction, relational marketing and customer relations management and so on.This article summarized the present situation, characteristic and the challenge of the development of authenticate market in china, analyzed the Chinese quality authentication center Guizhou appraisal center interior existence insufficiency ,simultaneously studied the present situation, development tendency and competition situation of Guizhou authenticate market . Adopted five strength models to analyze the Guizhou appraisal center competition situation thoroughly. In this foundation, subdivides authenticates market in Guizhou , investigate the fancy for authenticates service of customers in different property, scale and profession , to forecast the Guizhou authenticates market potential, pointed out that along with the appearing of national macroscopic policy and the improvement of business management level, the main goal of Chinese quality authentication center Guizhou appraisal center is unceasing enhancement above medium scale enterprise, especially the enterprise which have good public praise and certain management foundation. The center should fully utilize the brand superiority which has been established, adjust service structure, strengthen relations marketing. And proposed the Guizhou appraisal center must take some measure to continue to maintain or expands the market superiority.In addition, this article make Guizhou authenticates market as the research background, the obtained conclusion is suitable for Yunnan, guangxi and so on, whose economy, culture, and the market condition are similar. It has certain model value for the authentication organization in above local to Carry on the marketing plan.