Research On The Relationship Marketing Strategy Of Guizhou G Food Processing Compan

With the in-depth integration of science and technology in production and life,China’s food processing industry has developed rapidly under the promotion of market economy,people’s consumption concept and eating habits have changed greatly,their material needs should be more and more diversified and high-end,a beautiful and convenient life attitude,a fast-food kitchen form,and the values of health and nutrition,The improvement of people’s education level has spawned new demand and high standards for traditional processed agricultural products.In February,2022,the No.1 central document issued by the state pointed out that the integration of primary,secondary and tertiary industries in rural areas should be continuously promoted,and all localities should be encouraged to expand agricultural multi-function,explore rural leisure tourism and rural electric store industry,support large agricultural counties to focus on agricultural product processing industry,and guide enterprises to develop grain and oil processing and food manufacturing in the production areas.Guizhou g food processing Co.,Ltd.is a private enterprise engaged in the processing and sales of vegetable oil,various condiments and vegetable products,the purchase and sales of agricultural products and grain,oil and oil,as well as the import and export business.It is located in Bijie area.It has a registered trademark of "G",mainly through circulation and wholesale channels.It will achieve a sales revenue of46.51 million yuan in 2020 and 71.66 million yuan in 2021.Under the circumstances of diversified consumer tastes,changing market demand,strengthened food supervision and gradually rising production costs,how to maintain a good development momentum in the business of Guizhou g food processing company has become an important research content that the company must face.Based on the relationship marketing theory and combined with the customer relationship theory,this paper analyzes the current situation of relationship marketing of Guizhou g food processing company,takes Payne’s relationship market model as the starting point,and uses CRM,IDIC,KPI and other tools to help solve the problems of improving customer relationship,strengthening supplier relationship and improving the internal relationship of the company,so as to form a relatively complete method to improve the relationship marketing strategy of Guizhou g food processing company,And provide safeguard measures for research methods.Through the research and analysis of this paper,we hope to form a valuable relationship marketing strategy for G company,improve the marketing level and broaden the marketing channels.