| The real estate industry took our country market economy the important constituent, took one kind of high attachment value the comprehensivein- dustry, it has highly the sensitivity to the economical calenonomical debelopment,simultaneously it also is one kind of high risk, the high benefitindustry, has many not determinism. But is precisely these deter- minismactually is not playing to the real estate project development successor failure the decisive role, therefore must avoid the property- development risk, needed in the investment decision-making before thes- cience, maximum limit the analysis and the forecast risk, the risk condition, the influence factor, the change tendency which possiblyoccurred to the future makes the forecast, took the correlationeffective measure in advance, the risk control in the threshold,enhanced the development economic efficiency.This article stands in the development management management angle, incarries on in the foundation to the risk management elementary theor- ywhich the analysis summarizes, the research development riskmanagement related question, and using the commonly used riskrecognition method, to develops the operation process four stages, theinvestment stage, the earlier period preparation, the projectconstruction, the sale and rental management carries on the system therecognition, in correct treatment analysis appraisal processingperformance history risk, and in union small real estate enterpriseown characteristic, mainly is the resources is limited, shouldconcentrate the resources to develop the host to hit the brand.Makes the essence, makes the characteristic, avoids dispersing themanagement. Simultaneously aims at the property development work flow,obtains from the project with the land parcel research, the produ- ctdesign and the plan, the project management, the project plans withsells four links, in the establishment the small real estate entirejoumey risk management, to this strengthens to develops the risk theguard and consci- ousness, enhances the enterprise operation efficiency,avoids the risk loss.Says from some kind of degree, the project construction process is infact carries on the risk management, dodges the risk, with a riskgamb- ling process, but the risk management is depends on the enterprisethe team strength, depends on the business management level, themanagerial experi- ence, the occupational ethics, the synthesis quality,the state-of-art carries on, each aspect, certain risks dodge, relax,the shift all are synthesize the management, the coordinateddevelopment result. Therefore, takes to establish the modem controlsystem and the establishment adapts the organizational structure whichneeds to the market environment deve- lopment, takes in the process eachlink management, takes the enterprise , the institution, thesequencing manages the construction, objectively regards the risk,carries on the effective management to the risk, can reduce or dodgesthe risk manage the goal and the effect disadvantage factor to theenterprise. |