Real Estate Project Entire Journey Marketing

The real estate industry is the national economy prop industry, the real estate industry development not only brings the huge tax revenue and the employment opportunity for the country, it also can lead correlation profession the and so on the building materials, transportation, machinery development, recent years the national economy rapid development real estate industry had function.The real estate industry of dong guan city development rapid, and to gradually moves towards from the initial chaotic disorder maturely, the competition intensity more and more is also fierce. The local original developer is unceasingly mature in the market competition, the outside areas big developer on a large scale enters the Dong guan market, the new developer unceasingly joins the competition the ranks, the home-buyer changes mature and the rationality more and more, the national various aspects policy more and more tightens. An urgent need systems science marketing strategy gives the instruction under the more and more bad market environment.This article altogether is divided three chaptersFirst chapter is the introduction, mainly introduced this article writes background, goal and research foundation and content.Second chapter is the real estate entire journey marketing content frame. Mainly first through the market and the project analysis, in the market and the project analysis determination project localization, in the localization foundation determined the project product plans with the market plans the content, then promulgates the real estate entire journey marketing the entire process.Third chapter divides into four parts: Market and project analysis, project localization, project plan suggestion and project competition strategy and sales strategy. Through to the XZBD project example, from aspect and so on market environment, project land parcel characteristic, project localization, market introduction, project competition strategy and sales strategy carries on the synthesise laboration to the real estate entire journey marketing.The real estate entire journey marketing in our country is a newer topic, the present paper adds the example through the theory the research technique, as cuts into the spot take XZBD, the model domestic other projects research results parallel connections gathers the local market the actual situation, carries on the discussion to the real estate entire journey marketing, hoped can have about the certain model to the real estate project entire journey marketing research work. In view of the fact that myself experience the ability limitedly, the time is hasty, fears has the depth insufficiency and the understanding deviation place, asks fellow teachers to point out mistakes.