Study Of The Henan Bo Sente Based Engineering Company Real Estate Diversification Strategy

The real estate business combines with land investment, development,operation, management, and service. It is an industry which contains four traits: basic, lead,driving and risk. The real estate not only connected with architect industry but also apart from it. Owing to the deep competence ,and many other difficulties, the company are now developing slowly. HeNan BOSTON company are now on the crossing road of multi-industry .Real Estate Company meets such problem as strategy is unclear, managing ability is declining. In this thesis, a long-term developing strategy has been made in order to keep a stable development on the basis of scientific analysis. At the same time, a better reference for stable development has been provided to the other real estate companies in the current environment.According to the theory of diversification, , based on the method of fixing quality and quantity analysis and tools of SWOT Matrix and SPACE Matrix, through analyzing the external and internal environment of A HBC company, and makes a stable and expanding strategy standing on the region and facing the whole country which assists operating strategy including market expanding, mergence and coalition, correlative diversification strategy for the company, low cost, difference, focusing competitive strategy for business, marketing, human resource, research and development, innovation, band strategy for function department .In order to ensure an efficient implement, this dissertation designed that HBCAuthor continuously is engaged in with the real estate professionrelations close ground processing work, participated in real estateindustry practice, has experienced the good and bad in life which ourcountry real estate profession periodic variation brings. At presentown company, are occupying take ground processing industry as thefoundation to the real estate enterprise reforming crucial time,urgent needs to comprehend own some attainments and the experienceperforms to summarize, needs the western strategic management theoryand our country actual situation which learns carries on is more rightthan. Based on such consideration, this article attempts through tothe Henan wave woods special foundation engineering corporate growthstrategy system research, both has solved the goal enterprise's actualproblem, and has the certain reference value to other real estatecorrelation multiplications company's strategic formulations...