Communication Construction Enterprise Basic Management Strategy Planning Research

Enterprise's survival from management strategy, the success of an enterprise more from management strategy, strategic management, the importance of necessity is self-evident. Communication construction enterprise management strategy is the basic communication construction enterprise for "the survival and development of enterprises, the development goal, achieve the goal of the ways and means of most basic planning and overall description." It is the enterprise manages strategic communication is one of the most essential part, the most essential contents, communications, construction enterprise management strategy, is the embodiment of the industry, and any communication enterprises management strategy of common features.On the communication construction enterprise fully investigated the current situation and development trend of industry, on the basis of the papers on the communication construction enterprise "SWOT" and "five competitive forces model", the decision model analysis, summarizes the basic communication construction enterprise management strategy seven aspects of basic factors:customers, markets, main business model, and profit model, development and measures. After further refinement and organic combination, obtained "communication construction enterprise basic management strategy is the main content of brand, leading, the important conclusions. Corporate brand, leading the communication construction enterprise is the most basic of any business strategy, the most essential part of the content, is necessary, the internal and external factors have successfully. Based on the construction of CITCC management strategy planning, the basic analysis, evaluation process of case analysis, paper further verified communication construction enterprise basic operation strategy planning of the correctness and feasibility.