Chinese Automobile Industry International Competitiveness Swot Analysis And Promotion Strategy Research

After the second technological revolution, along with the petroleum energy's development use, the automobile becomes the people to live more and more essential element. China as the world power, the automobile industry's development actually has starts late, to overseas technical dependent strong characteristic. Therefore discusses the Chinese automobile industry the international competitiveness question to have the very strong practical significance.Before we may see in many works such words and expressions describe the automobile industry, that is"the automobile industry is in the industry", this is because it at the same time has the high request to the capital and the technology, on the one hand also proposed the high standard to the labor force quality. Our country pool of labor power is rich, the capital and the technological resource are relatively deficient, particularly in the automobile product's brand construction question, our country has the international influence independent brand to be few, for long in the automobile product's international competition process, our country has carried on the overseas market in line with the low price competition strategy the development, this procedure easy to bring the importing country at the same time the counter-dumping investigation, on the other hand is also to the domestic resources waste. This article through mass data's introduction, with our country automobile product with the world automobile domain most developed Germany is, the date is, US is the automobile compares knowing, our country automobile production is having the good production competitive power and the market competitiveness, but is innovating and the capital competitive power angle is actually at the relative weak trend position, this situation's improvement cannot leave national the support and enterprise own endeavor. Draws the conclusion after a series of analyses, has the unique superiority in the Chinese development automobile industry, but this superiority will inevitably also urge our country automobile product the status to enhance unceasingly in the international competition, our country automobile industry's synthesis competition strength strengthens unceasingly.This article in the issue document process take the international trade view, the baud country competitive advantage theory as representative's international competitiveness theory and the automobile industry international competitiveness quality synthetic evaluation system and the SWOT analysis method is the analysis method, take our country automobile industry's development, our country automobile's export situation and our country automobile industry's foreign direct investment situation present situation as the analysis foundation, to our country automobile industry's own superiority, own inferiority, the exterior opportunity and the exterior threat and the international competitiveness situation carries on the appraisal and the test, discovers the Chinese automobile industry the question which exists in the international competition and proposed that enhances our country automobile industry international competitiveness the effective strategy.