Study On The Sales Forecasting Of Flat Panel Display Tv Business In Tmt Company

International Financial crisis not only aggravates the market competition but also brings the enterprise opportunities and challenges. Consumer electronic enterprises are requested to shorten delivery time, reduce cost, quicken inventory turnover, improve quality and service level, which requires enterprises to have the ability of scientifically sales forecasting and quick response. In this case, enterprise's sales forecast have been becoming the key point of improving enterprise's core competence. In other word, sales forecast has been the precondition and essence to scientifically define sales plan and production plan, the basis of operation and management. It is more crucial to the enterprises which are new players in some certain furious competitive industries. Only if doing well on sales forecast can the enterprises seize the market orientation and opportunity. The FPD TV domestic market is presently in the hi-speed growing period with fierce competition as well as uncertain factors. Everyone in this industry is being influenced by both development chances and challenges。It's desired that accurate and scientific system of sales forecasting can be brought in to guide the operation and production.Base on the history data and sales records of a domestic FPD TV manufacturer, the article tries to explore the project of sales forecasting of this enterprise towards to realization and application. Firstly, it introduces the current status and development journey of domestic FPD TV industry and TMT Company, then presents the problems to be solved and the current application status of sales forecasting. Secondly, base on theory knowledge of sales forecasting and combining with the history sales data of TMT company, the article presents an effective way of sales forecasting including statistics software (SPSS), mathematical model (unitary line regression model), and average value deviation analysis according to the actual needs of the company, to analyze and amend the sales forecast of TMT FPD TV business. In additional, the article constructs a system for the sales forecasting work which insures enterprise to make their prediction scientific, regular and stable. Finally, the application of sales forecast result in sales & marketing work unit and production work unit also has been discussed and studied.