The article describes the sales forecast issue of Woodward Company when itoperating in the market, introduces the market trend of diesel engine and gas enginemarket and digs out the root cause by analyzing the demand of solenoid and gascontrol system products characteristic. According to the proposed forecast accuracytarget, choose and compare different forecast method and then testing and fix the rightforecast method for different product. Based on the improvement of sales forecast,further optimize company process and consolidate the achievement durative.Based on sales forecast management theory study and link to enterprise’s actualsituation, I did demand analysis, chose proper forecast method and improved the salesforecast accuracy. |