Bs Telecom To Build New Industrial Chain Operating Model Study

Nowadays traditional fix network operators are facing new challenge with the coming of full services operating. How to build a healthy full services operating industrial chain? How to make the cake of information service bigger together with the upstream and downstream firms? How to be the winner from the intensive competition? This thesis first introduce the state of BS telecom market operation from the view of industrial chain operating mode, discuss the constructing of new BS telecom industrial chain operating mode, then base on the external and internal environments which the local telecom company are facing, discuss the tough issues like market environment and value chain that impending the development of telecom company, present new cooperation mode with upstream and downstream node of industrial chain, including sale channel, government and enterprise customer, equipment and service provider and even competitor, China Mobile and China Unicom, to help the telecom company to develop the ability of sustainable profit growing, and to help them become bigger and stronger.Integrate the cooperation with social sale channel, break the limitation of traditional mode and explore a new way to utilize limited channel resources to dominant the unlimited social resources, uniform the previous separated social resources with standard, and construct a replicable operating mode which consist of simple and controllable operating unit.Integrate the cooperation with government and enterprise customer, by means of third party payment to achieve zero risk of consumer's payment, thus achieve the success of non-straight sale, then promote this sale behavior into trading behavior, develop more service cooperation on a new higher level so as to solve the problem of purchasing ability of customer, thus form a win-win cooperation mode.As the cooperation with equipment provider, service and software provider, first through differentiation competition to get the marketing position which are unreachable to competitors, then control and build a inter-dependence relationship with upstream and downstream firms base on the win-win principal, establish the dominant position in the industrial chain. Finally through mutually investment and profit division to strengthen the common benefit point, fasten the benefit relationship build from commercial activities and to achieve a long term win-win result.As the cooperation and competition with China Mobile and China Unicom, since we are at the same position in the telecom industrial chain, different product, different region and different time has different profit mode. Single piece profit mode, scale profit mode, brand profit mode and structure profit mode can be flexible used to achieve the maximum cooperation and competition profit.