Case Study On Capital Operation Effect Of Kingdomway Layout Of Health Product Industrial Chain

Capital operation is an important part of modern enterprise activities.Excellent capital operation can enable enterprises to achieve leapfrog development in a relatively short time.In recent years,China's capital market has continued to grow and develop,and its operating mechanism has also continued to mature and improve.Many listed companies actively explore the use of capital operations to seek new development and new outlets.Xiamen Kingdomway Group Company was established in 1997,after years of operation,has become the leader in vitamin,coenzyme Q10 and other raw materials.To enterprise longterm health development,Kingdomway targeting the sunrise industry——The health care product industry started its transformation into the health care product industry in 2015.In recent years,it has implemented a series of capital operations based on the layout of the industrial chain,and has initially completed the strategic transformation and global layout of the industrial chain.This thesis adopts a combination of literature research and case study to conduct analysis and research.The theoretical part starts from the domestic and foreign research status of capital operation,combs relevant domestic and foreign literature,and summarizes the motivation performance and risk,and organized theories and concepts of capital operation and industry chain.The case analysis part first introduces the capital situation and the specific process of Kingdomway layout of the health care industry chain.It summarizes the capital operation motivation and the effect of the industrial chain layout.The capital operation of the company has formed a complete healthcare product industry chain and obtained a lot of high-quality resources.Secondly,from the perspective of risk,short-term market response,and synergy of capital operation,Kingdomway was analyzed in depth.Through the integration and synergy of operation,management and finance,Kingdomway can grow rapidly in a short period of time.Finally,by summing up the successful experience and the risk issues of Kingdomway capital operation,it has separately formulated the company strategy and strengthened the company of resource integration.From the two perspectives,it provide some inspiration and reference for other listed small and medium-sized enterprises in China to implement capital operation.