The Yl Telecommunications Branch Marketing Staff Performance To Optimize The Design And Practical Case Study

With the integration of Chinese Telecommunications industry and the license grant of 3G mobile business, the telecommunication industry in China formed a pattern of full service access rival among the three operators of China Telecommunications, China Mobile, and China Unicom. According to the change of market and economic environment , the three major operators have set up strategic objectives and development strategies, commence business and expand the market actively. Based on the requirement of being a full service access provider, China Telecommunications sets forth the innovative strategy of switching to a synthetic information service provider from a traditional telephone provider and focusing on information-based clients. Therefore, how to keep competitive advantage in traditional businesses and create new competitive advantage in innovative。becomes an important subject China Telecommunications should study carefully. Given the established funds, technology and social resources, the key factors determining the result of the game are the administration, management and service level of the enterprises. However, underlying all the factors is the human resource, especially the management and on-front employees in marketing. Because technology can be imported, funds can be raised but a key employee can not be copied, an important problem all communication enterprises face at present is how to design and adopt an effective performance measure and incentive scheme to promote the efforts of all the staffs especially the management and marketing staffs in improving their abilities of working creatively.But now,China Telecommunications still haven't established a kind of incentive mechanism considering personal performance appraisal and remuneration system,which is scientific and effective.Unscientific and unsystematic appraisal, separated structure of incentive mechanism, singularity of incentive form, and subtle differentiation of incentive content,still exist. This scheme is based on the factual situation of China Telecommunications. It would make significance of arousing the activity, initiative and creative potential of the employee. At the same time ,this article will discusse some related factors of the subject,such as the mechanism of human resource management, its mode of operation and the exterior and interior environment. This text will consider with the factual performance appraisal of China Telecommunications YL branch,and the current situation of its employee.After making reference from present advanced incentive notion,doing some factual research and making direct contact with the employee,we finally finished our design on the incentive mechanism of performance appraisal , which contained the following consideration:factual performance appraisal, training incentive, career designing incentive and the enterprise culture incentive.It also described how to make sure all the incentive mechanism carried effectively from the factors of supporting measures, conducting method,some special notes, and the principle of effective incentive.