Marketing Strategy Of The Multi-species Salt Company In Guangdong Province,

With the current development of China's economy continue to improve the standard of living, disease prevention, fitness new concept of scientific salt gradually the public. Salt is no longer a simple general spices, seasoning set, nutrition and fitness in one of the many varieties of family life, nutrients will become an indispensable companion. Promotion of more varieties of salt, not only enrich the salt market and meet consumer demand, and is currently the salt of a new trend in business development and profitability points. China's salt industry, but poor awareness of marketing, marketing, lack of capacity, the marketing of many varieties of salt from the situation there is a great gap between the developed countries.This variety of salt companies in Guangdong as the research object, the use of modern management thinking and marketing theory to study ways to enhance their marketing capabilities, improve competitiveness, for proposed features of industry trends and business marketing strategies.Firstly, the use of PEST, SWOT analysis and other environmental analysis of the salt industry in the macro environment, industry competition, conditions, internal conditions, the company's strengths, weaknesses, opportunities and threats described, followed by the use of STP target marketing theory, the company's market segmentation strategy, target market strategy and market positioning strategies were discussed, once again, the use of marketing mix theory, the development of product strategy, pricing strategy, channel strategy, promotional strategy, the last, respectively, from the company marketing team building, three reform and information technology and brand building are brought out the implementation of marketing strategy company security conditions.