The Research About Development Strategy Of Guangdong Salt Company

29th, April, 2010, the State Council executive meeting made clear once again to focus on advancing reform the salt management system in this year. The basic direction of reform the salt management system is separating the government from the enterprise and introducing the competition, market-oriented reform is the general trend. To better cope with the reform of salt system, and promote the company's long-term and healthy development, Guangdong Salt Company is actively changing the mode of developing economic, making efforts to accelerate the optimization and adjustment of industrial structure, expedite the upgrading and restructuring product transition, speed up the transformation of business models.In order to adapt to reform salt system, speed up the reform and development, create the new core competencies, improve the management level, enhance the competitiveness of the enterprises, Guangdong Salt Company is fully using and integrating its existing strengths, stepping up to formulate"The Strategy Development of the Guangdong Province Salt Industry Corporation", planning to build up a constructive project for the Guangdong salt industry chain to guide the future development of the salt industry.The main theme of this paper is studying the development strategy of Guangdong Salt Company. The innovation of this paper is comprehensively using the SWOT analysis model, intensive growth model, vertical integration model, diversified growth model, and policy guidance to research the development strategy of the Guangdong Salt Company.Therefore, this study is mainly focus on the following principal aspects: The first chapter, mainly on the research background and significance, outline of the research, research method and the research content. Chapter two, trying to analyses the development orientation and environment of the Guangdong Salt Company, stating the development challenges and opportunities, advantages and disadvantages, orientation and direction, objectives and goals of the Guangdong Salt Company. Chapter three, summarizes the Strategic Planning of Guangdong Salt Company, mainly focus on the company's plan including vertical integration growth, intensive growth and diversification growth. Chapter four, illustrating the implementation of the Guangdong Salt Company's development strategy, focus on the implementing measures in various business projects of Guangdong Salt Company. Chapter five, illustrating the assurance of Guangdong Salt corporate's development strategy, mainly on the financial assurance, organization assurance, progress assurance, personnel assurance and risk control of Guangdong Salt Company's development strategy.Through analyzing the external environment and internal conditions, this paper summarizes that the Guangdong Salt Company's development strategy is fully integrating its existing resources and future development goals, giving strong financial assurance, organization assurance, process assurance, personnel assurance and risk control analyze, using the integration strategy, intensive growth strategy, concentric diversification strategy and comprehensive diversification strategy, keeping its leading advantage and highly concern the relative progress, fully laying out 16 projects in upstream, midstream and downstream for the Guangdong Salt system, striving to achieve the salt industrial restructuring and completing transformation the economic development mode of the Guangdong Salt industry through five years'efforts.