Research On Marketing Strategy Of H City Salt Industry Franchise Limited Company Under The Reform Of Salt Industry System

Salt is an important material for the national economy and the people's livelihood.It is necessity for human life.In accordance with the requirements of State Council's “the Reform Plan for the Salt Industry System”,from January,2017,the price of all salt products will be liberalized,the salt license will be cancelled,and the existing designated salt manufacturing enterprises will be allowed to enter the field of circulation and sales,and the salt wholesale enterprises can carry out cross-regional sale.With the deepening of the reform of the salt industry system,the original monopoly pattern was broken at once,and more and more enterprises entered the salt market of H city rapidly.As the only one owning salt products wholesale license in H city,H city salt industry franchise limited company faced the competition that manufacturing enterprise,other provincial wholesale enterprises,other cities and counties in the province entered its original monopoly area.The original monopoly market faced tremendous impact and challenges.On the basis of a great deal of research and Analysis of domestic and foreign Marketing theory,domestic reform of salt industry system and salt enterprise marketing strategy literature,the author goes deep into H city salt industry franchise limited company to collect first-hand data,enrich the information content,master abreast of the latest policy timely.Through the analysis on policy,theory and other information,There are many problems in product strategy,price strategy,distribution strategy,promotion strategy,service marketing,brand strategy,marketing team and other marketing strategies,and analysis with professional knowledge of marketing theory in depth.From the perspective of H city salt industry franchise limited company,this paper gives suggestions on optimization of marketing strategies,which includes improving product strategy,optimizing the price strategy,strengthening channel construction,using combination strategy of promotion,strengthening service marketing,promoting brand strategy and promoting the level of marketing team,which help the enterprise transform and develop,and also provide references for the market-oriented process of similar enterprises.