Research On HB Salt Company Marketing Channel Strategy

Salt specializes in business belongs to typical low growth, high market share of the type of business, salt company reached a certain scale and profit, the difficulties on increase sales to increase income, only to strengthen internal management, optimize business processes, innovative business model to enhance the management efficiency of salt industry enterprises.Based on HB salt company marketing channel as the research object, the marketing channel and channel strategy related theory and research methods are analyzed, with basic HB salt company operating conditions, comprehensive analysis and research on the present situation of the company marketing channel, analysis its marketing channel structure is not scientific, logistics is not professional and channel performance incentive is not strong aspects of the problem; To solve above problems, the paper through the questionnaire survey and expert interview method to sort out the influencing factors of HB salt industry marketing channels, the interpretation of the applying system engineering structure model and analytic hierarchy process(AHP) to determine the key influence factors of marketing channel are: channels, channels of distribution network structure and performance incentive three aspects; For the above has identified the key influence factors and the current situation of marketing channels of salt industry company, confirmed the HB salt company integrated channel structure based on the cost and market orientation, set up the index system of performance test as well as the implementation plan of the marketing channels, from the aspects of process optimization and implement Suggestions on marketing channel logistics related measures are put forward, and develop the standardization management of HB salt company marketing channel suggestion.This paper related theory, method and countermeasures for district salt company marketing channel management has certain reference value and reference.