Based On Game Theory Guanzhong - Tianshui Economic Zone Cooperation In Tourism Research

Cooperation has become a consensus and trend of tourism development among countries and areas, with the rapid development of world tourism and an increasingly competition. Regional cooperation in tourism presents an unprecedented development, Especially the Pearl River Delta, Yangtze River Delta, the Bohai Sea, which has accumulated a wealth of successful experience. Cooperation in tourism has become a necessity in Guanzhong-Tianshui economic zone after "Guanzhong-Tianshui economic zone Development Plan" issued by the State. But the tourism cooperation has relatively little research; there is lack of the guiding theory, so this paper will enrich our theoretical system of regional tourism development, provide a theoretical reference for central and western regions in regional tourism cooperation and practical suggestions and strategies for Guanzhong-Tianshui economic zone.Purpose of this study:①analyze the tourism industry of Guanzhong-Tianshui economic zone dimensionally and Clustering; analyze the tourism cooperation in economic zone by the cooperative game theory; analyze the collaboration mechanism in the multidimensional manner.Content of this study:the basis of cooperation:Using the Standard deviation,Coefficient of Variation,Geography centralized index and so on, then introduce the SPSS to cluster analyze, to search the basis and potential of the cooperation.②why need to cooperation:explain the significance of tourism cooperation from tourism industry, tourism enterprise and economic integration. Where problem is:explain the cooperation barriers by the game theory, which reflected in the institutional barriers, local protectionism and imperfect collaboration mechanism. How to solve the key problem:solve the main problem by establishing the Mathematical model of the cooperative game, Shapley value and license value agreement. how to cooperate:classify the co-principals to government, tourism enterprise and third-party organization, research the responsibilities and functions of different subjects in tourism cooperation, find the suitable collaboration mechanism for economic zone, then discuss the cooperation model.Conclusions of this study:There are large spatial differences in Economic Zone, reflected in the tourism revenues, the number of tourists, the speed of tourism development and distribution of tourism resources. but shows great potential from the average growth of tourism,the relative difference and the emergence of a large number of new scenic spots. what's more,Shangluo,Tianshui,Yangling and Tongchuan are clustered to one group,Xianyang,Weinan and Baoji are clustered to another group, and last Xi'an is third group. solve the main problem by establishing the Mathematical model of the cooperative game, Shapley value and license value agreement, which are in order to satisfy the overall rationality and individual rationality, and form the stable cooperation. classify the co-principals to government, tourism enterprise and third-party organization, government should play a leading role in cooperation platform, system design and unified market; tourism enterprise should need to breakthrough and grow, innovation in marketing, product and talents lead by excellent mode; third-party organization is the communication bridge between government and enterprise.Innovation of this study:①Topic is required in time. Follow "Guanzhong-Tianshui economic zone Development Plan", response the trend of cooperation.②Approaches are novel and diverse. Analyze the tourism industry of Guanzhong-Tianshui economic zone dimensionally and Clustering firstly; analyze the tourism cooperation in economic zone by the cooperative game theory firstly.③Stratified the content systematically. classify the co-principals to government, tourism enterprise and third-party organization,then discuss the cooperation mechanism firstly, and research the cooperation model targeted.