Group Jiangsu Ky Strategic Transformation

Today, the volume of the export decreased sharply.As an old export company -Jiangsu KY International Group, The only road for the future seems is strategic shift.In this paper, Firstly, we discuss about the most important influence to the exportation, such as:Chinese currency -RMB increasing against USD and the EURO. The current economic and political situation of the developed country, We choose three of the most developed area to analysis:Europe, USA, Japan and others. We try to find the Critical reason for the strategic shift of the exportation by above analysis..Secondly, we introduce the strategic shift have been done recently 10 years in the KY Group. In this decade. JiangSu KY Group work hard for the four transformations:1) Manufactory's transformation.2) Agency's transformation 3) Brand's transformation.4) Retail's transformation.5) Diversity's transformation. After exercised the above five transformation in ten years. Do they make the group stronger? How's profit increase?Thirdly, we analysis KY Group's past and current situation by SWOT way. Which is the strength of the Group? How many weak do we have? How about our opportunity and the threats?Fourth, we chooses some other company as an example. The situation of this company just like our group about 10 years ago. But now, they developed very quickly and very successfully. It'll show us our future road after study them. It'll teach us how to face the problems and how to avoid same problems in the future.In the end, we'll come to our decision of strategic transform in this paper. Our purpose of the transformation. How to practice our strategic? How to build a efficient system to keep the strategic fresh every year.