Nippon Brand Agents Transformation

With the 21st century, Chinese commercial channel of distribution pattern has changed profoundly, the traditional wholesale markets have declined gradually, the mall or the chain of new channels are growing rapidly. Traditional agents position and situation has also been a great change. The seller market is transferring to buyer's market. Manufacturers, the agent, retailers and the balance of power to form a new market structure, the traditional channels of the agent in circulation in the play was greatly weakened:on the one hand enterprises and the retail businesses have entered the business agent the agent rather than the market share On the other hand, foreign investment through various means to intervene, so they were trapped inside and outside of our dealers in the market competition conditions limping Reality is cruel, in recent years of rapid expansion in the retail and disorderly competition the dealers were cruelly knocked out of the market.Whether paints vendors competition pattern changes or do with the marketing of the main consumer market transfer the market is due to paint the consumer spending habits consumer preferences have changed. Significant Because as the times progress and the people's living standards and demand, high-level consumers to paint over the product is no longer limited to meet the survival of the basic needs but gradually fall on the quality and taste and individuality of branding consumption So as a channel of intermediate or agent must also change of pace with market channels for enterprises and the strategic adjustment up-down-streams.This article summarizes the world famous brand "nippon paint" of the testament Combination of the region, deeply analyzed the current nippon paint with the overall development in the sales agents the latex (water) paint enterprise are in the majority in Jiangsu most of the small size, product quality in serious, over-reliance on manufacturers an internal management and inefficiencies, resulting in widespread there is a lack of survival and development vitality The combination of the questions to ensure the successful transition nippon paint of the many feasible solutions to the specific measures and to nippon paints agentes for the sustainable development of health to help with the relevant.