Travel Co., Ltd. Of Inner Mongolia Lucky Person The Travel Management Business Competitive Strategy

Chinese travel service industry is although known as the sunrise industry, which walks along a off-the-wall way.it was born in the all situation in which domestic tourism infrastructure is unsubstantial, tourism laws and regulations is not sane enough and employed person is quality low-grade. The tourist industry in china develops swiftly and violently. A mass of demands of travel at home and abroad and tour jobholder is anxious to achieve quick success and get instant benefits, which give rise to the situation of cutthroat competition. Such as, at present, Zero league membership dues so far as to the lose dues. the low tour product quality and high sensitiveness of tourism.being impacted deeply by politics,economy,climatic. Practitioner's mentality is fragile and instability. Which make it key point for the tourism public praise and development in the public voice. Even negative image in business. Be widely divergent with function benefit to the psychosomatic of human.finally, it forms the state of affairs in the tourism market which is scattered,small,deficit.The steady progression of macro-economy and political situation in our country offer a favourable externalities for the dynamic commercial activity. Business travel Administration,as the main force of tourism high-end market, it gradually appears the superiority and potential.Business travel Administration market is growing up now. it breeds abundant of opportunities.This article, at the background of Business travel Administration and tourist industry in china, by analysis of development tendency of Business travel Administration and marketing environment domestic and overseas. To further study the problem and opportunity of Inner Mongolia FuRen Travel Agency, according to analysis of enterprise-self,industry surroundings,internal conditions and external environment of institutional framework.To find out the superiority of competitive strategy,inferior position,core competitiveness of Business travel Administration in FuRen Travel Agency.By means of study, reach a conclusion of Business travel Administration Competitive strategy in inner Mongolia FuRen travel agency. Put forward to improved method and formulate the relevant development strategy and policy.