Research On The Competitive Strategy Of Inner Mongolia Railway International Travel Agency's Charter Business

With the increase of residents' per capita disposable income,the number of domestic tourists has soared,and the willingness to travel abroad has also been on the rise.In response to the market demand,the major tourism enterprises have carried out charter business.In the first-tier cities,the tourism charter business competition is extremely fierce,even appears below the cost of the vicious competition.Small and medium-sized travel agencies in second-and third-tier cities also carry out charter business.Travel charter,is not only profiteering industry is also a high-risk industry.Travel charter,is not only profiteering industry is also a high-risk industry.If we do not make sufficient macro and micro analysis and layout of the premise,but blindly follow the trend to carry out the charter flight,then only high risk,no high return.Early aircraft contracting costs are very high,if you can ensure a higher charter load,travel agencies will be full;If charter flights are not full,travel agents will lose their money.Inner Mongolia train yachi international travel agency(referred to as CTYTS)is one of the earliest travel agencies to carry out charter flights in hu-bao-e area of Inner Mongolia.It has carried out charter flights in hu-bao-e area for nearly ten years.This paper selects CITS charter business of railway as the research object.On the basis of the theory and method of strategic management,the competitive strategy of CITS charter business is established through the analysis of the internal and external environment of the industry,that is,the low-cost strategy.On the basis of its general strategy,it further analyzes the life cycle and market structure of the charter business.Based on the analysis of the industry life cycle,since the charter business is in the growth stage,it should adopt the rapid expansion strategy.Based on the analysis of market structure,the tourism charter business is a decentralized market structure and its decentralization will continue,so it should adopt adaptive strategy.The results finally revealed that:As a small and medium-sized travel agency in third-tier cities,CTYTS should take the strategy of low cost as the main strategy when carrying out charter business,at the same time,it should subdivide customer groups,concentrate main resources to launch the strategy of rapid expansion of business scaleto target customers and the strategy for specific customer groups,so as to maximize market share.By taking full advantage of CTYTS's capital operation strength,local brand image and excellent tour guide team in Japanese and Korean,it aims to provide high-quality tourism charter service for specific customers aged 45 to 64,so as to improve the target customers' awareness of CTYTS charter business.At the same time,we should improve the organizational structure,attach importance to the construction of corporate culture,pay attention to the cultivation of the comprehensive quality of tour guides and tour leaders,enhance the sense of belonging of employees,build a cohesive and fighting team,and provide guarantee for the realization of competitive strategy.