Study Of Sales Employee Job Satisfaction In The Auto Trade Enterprises

China's auto dealers have greatly developed in the past ten years. It's due to the car auto manufacture enterprise's training. Now auto trade enterprises have own development momentum. In 2010 auto dealers have a major event, is the ZhongSheng group listing in Hong Kong, ZhongSheng implies a development mode in the great changes in future, With the car dealer bigger and stronger. The increasingly talent fierce competition between auto trade enterprises, auto sales personnel is the important pillar of enterprise development, therefore, how to attract and retain sales personnel become the important issues which auto trade enterprises concerned, Auto trade enterprises sales staff satisfaction constantly put on the agenda.Scholars have started to pay attention to sales staff job satisfaction, and begin to explore influence factors of sales staff job satisfaction. Theoretical studies show that job satisfaction for employees working attitude and mind have an important impact., but the auto trade enterprises company sales staff satisfaction empirical study is very little.This paper takes the Chinese cultural background Auto trade enterprises sales staff satisfaction for research focus on the domestic and foreign relevant job satisfaction based on research results. Use of human resource management and organizational behavior of the relevant theory of knowledge to study the auto enterprise sales staff satisfaction of influencing factors. According to the test Auto trade enterprises questionnaire to measure the auto enterprise company sales personnel job satisfaction's current. on this basis, the sales job satisfaction and dimensions on analysis of variance and multiple comparison analysis, discusses the problems related to the sales job satisfaction, Finally, the article puts forward improving sales staff satisfaction management advice.This paper will be divided into three parts:the first part discusses the employee's job satisfaction assessment structure, test revised sales staff job satisfaction survey. The second part, using questionnaires to measure the auto trade enterprises sales staff in the current job satisfaction, Compare the different population characteristics of sales staff satisfaction difference, Discuss the relationship between dimensions. The third part, improve auto trade enterprises sales job satisfaction management advice.The main conclusions are:first, in the Chinese cultural background, Auto trade enterprises sales job satisfaction from six dimensions:the job itself, the main work reward, working environment, leadership and job satisfaction of enterprise group.Second, different demographic variables Auto trade enterprises sales staff satisfaction significant differences.The main innovation points:first, on the base of the theoretical study of job satisfaction at home and abroad, study the Auto trade enterprises sale job satisfaction of all dimensions.Second, discusses Auto trade enterprises sales job satisfaction and dimensions's relationship. Third, the article puts forward Auto trade enterprises sales job satisfaction management Suggestions for enterprise management, the promotion which provides a certain reference.