Farmers Willingness To Participate In The Professional Co-operatives And Their Satisfaction

Cooperatives make great impact on increasing farmers" organization level, expanding the agriculture technique, and boosting the industrialization of agriculture, which can also unit farmers together, reduce the cost of production and transaction, improve the ability to withstand risks and promote the position of farmers in the negotiation. Farmers are the grassroots members of the farmer specialized cooperatives, and they are the main body in the process of the cooperatives'development and fully implement of relative policies. The development of the cooperatives should aim at satisfying the farmers'demand. Accordingly, it has both theoretical and practical significance to analyze the desire of participation and the satisfaction of farmers. It can help us reveal the internal law and grasp the basic direction of the development of farmer specialized cooperatives. Meanwhile, it can provide suggestions for the government to further develop the farmer specialized cooperatives.By analyzing the survey data of farmers of Shaanxi, Gansu and Ningxia provinces, this paper tries to find the factors that affect the desire of participation and the degree of satisfactions of the farmers to cooperatives, where the statistical method of descriptive analysis and bivariate logistic regression model are used. The results show that there are many factors which affect the desire obviously, including the education of the head of a household, the degree of awareness of cooperatives, the difficulties in agricultural production, the price fluctuation, the ratio of organizational sales, the quality of services by the agro-technical branches and corporation, the centralization of production and the degree of support by the government. The satisfaction of participation depends on the members'understanding of cooperatives and the relatively supportive policies, the types and frequency of services, leaders and the degree of support by the government. In addition, the services of raising the price, improving the quality of the products and reducing the costs by the cooperatives is the most important in the service of cooperatives.Based on the research of this paper, some targeted suggestions have been given from the views of government, farmer specialized cooperatives and farmers. The government level: firstly, the government should intensify propagating to strengthen the awareness of farmers to farmer specialized cooperatives; secondly, the government should back up the agricultural production from all-direction and cultivate the farmers'internal motive to participate; thirdly, the government should take more resources in the education and training to provide the talents for the building and developing of farmer specialized cooperatives; fourthly, the government should promote the degree of the specialization and the scales of production. The cooperatives'level:firstly, the cooperatives should broaden the range of services and enhance its competitiveness continually; secondly, the cooperatives should intensify the regulation of the operation and administration; thirdly, the cooperatives should also boost internal cohesion. The farmers'level:the farmers'awareness of cooperation and the peasantry quality should be cultivated, as well as the enthusiasm and ability to participate.