Song Of Sarnia Brand Expansion In The Russian Market Under The New Situation

There exists a serious scarcity of domestically famous enterprises and well-known clothing brands although the garment export toward Russia is huge. With continually increase in their income, Russian hold an increasing demand for high-grade garments instead of low-grade ones. It is imperative and urgent to strengthen the enterprise design and brand management, which is the core competitiveness of enterprises.Taking the Gasania company as an example, the present paper analyzed and discussed the way of Virginia company to establish its own brand based on analysis of Russian garment market. Gasania company attached great emphasis to self-directed innovation as well as injecting brand culture. Although the process is still in the primary stage, it is on its way to bright future. This paper covers four parts including:1) the background analysis of Gasania company; the current export situation of domestic garment toward Russia as well as garment enterprise management status ports, highlighting the importance of brand building.2) development of Virginia company; brand style establishment as well as self-researched products.3) analysis and complete grasp of Russian garment market characteristics, adjusting strategies to local conditions as well as exploring the future development of garment enterprises; 4) figuring out the deficiency shown in Gasania company, proposing the corresponding solutions. Therefore, Chinese garment enterprises should seize the opportunities under the new situation of Russian garment market. Moreover, motivation is the core value of and the core value of enterprise development, Chinese clothing products should pay great attention to high-quality and reasonable prices of self-established brands, accelerating the pace of Russian clothing market exploration.