Lnint's Development Strategy Research

Into the 21st century, China's power industry develop rapidly, with the pace of investment and construction of large-scale electric power, Electric Power Automation Equipment Industry sustained growth.In 2008, by the financial crisis, the National launch of four trillion stimulating domestic demand, investment plans, investment in power construction continue to increase, and gave the Electric Power Automation Equipment Industry a new round of development opportunities. In 2009, Accelerate hydropower, nuclear power, wind power and other new energy development; investment and construction of high-voltage power grid to the smart grid and a strong inclination. Shandong luneng intelligence technology co.,ltd (Lnint) as a Electric Power Automation Equipment manufacturers, to achieve the enterprise's survival and development, we must build and analyze the development of enterprises development strategy.In this paper, to understand the power invested in the construction on the basis of market conditions, combined with strategic management theory, analysis of Electric Power Automation Equipment industry, competition and state of development, as well as Lnint's internal resources and capabilities, according to the company's development of Lnint the status quo, to develop suitable for the company's development strategy to guide the company's development practices.In this paper, the strategic management of the PEST, Porter's five forces model, SWOT matrix and other research tools and methods for Lnint and implementation of the company's strategic options are analyzed and studied. PEST analyze the market using macro-environment, the use of Porter's Five Forces Model Analysis of the industry competitive environment, the use of SWOT model analysis to explore the advantages and disadvantages within the enterprise and business opportunities and threats in the external environment, the firm's strategic choices and to develop the company's main functions of strategy and strategy implementation of safeguards, forming a Lnint's unique strategic system.