Utstarcom Iptv Strategy And The Implementation Of The Direction Of Analysis

IPTV, also known as network television, is a kind of interactive streaming services, which use the television as the terminal, based on the bandwidth for the transmission network, including the voice, data and video services. It is one of the most important attempts for the integration of the Telecommunications network, China Broadcasting Telelvison network and Internet network.On the condition of the restructuring of the domestic telecommunications marketing and the issuance of 3G licenses, all operators, especially China Telecom and China Netcom shifted to develp the 3G market, as the main business of UTStarcom"Xiao Ling Tong"'s revenue rapidly declined as the result of decreasing investment on the business of"Xiao Ling Tong". In this regard, UTStarcom committed to develop of multiple products line expansion and attempts, IPTV program as the most important objects.As one of the earliest develop IPTV equipment suppliers, UTStarcom made a lot of attempts, exploration and innovation on the product design, business promotion and strategic planning of the IPTV, which in many ways worth learning and analysis.This thesis analysis and puts forward my own standpoints to the UTStarcom's IPTV development strategic direction and recommendation based on the Sales market and market strategic management theory.The main contents include the following four parts:1. Introduction and theory overview section, including the background, purpose and meaning; research methods, ideas and the tools of this thesis.2. The development of UTStarcom and the status of the IPTV industry, including the key IPTV technology, business type; IPTV in China's development challenges; the overview of IPTV development around China and subscriber market competition analysis; UTStarcom on the IPTV market awareness, positioning, and to try and pushed done.3. To use market and strategic management theory, focus on the analysis of the UTStarcom's external environment and internal factors which related of IPTV development; make my own strategic directions, implementation strategies and measures propose.4. Summarize various factors and submit a comprehensive view on the development of IPTV of the UTStarcom and Prospects the UTStarcom's IPTV development under the "integration of the Telecommunications network, China Broadcasting Television network and Internet network".