The global telecommunication industry has been developing for a few decades. From 2000, the sluggish growth of voice services, as a typical representation of traditional telecom business, indicates its rapid growing era might become a past. In this circumstance, new services such as broadband application will become major roles to support future telecom development. Most telecom companies around the world are experiencing transformation to be an "Integrated Information Service Provider". The transformation is imperative, thus offering both chances and challenges. Among a number of transformed products in Chinese telecom oprators, IPTV (Internet protocol television video) is a typical example. It will address the stubborn situation that broadband users are almost reaching the maximum limitation. IPTV will also provide a new business model by increasing the ARPU (Average Revenue Per User) value, which is an important breakthrough pint towards 'triple-play'. Meanwhile, IPTV has many potential risks in various aspects from policy, technology to user acceptance.This research mainly studies the feasibility of IPTV development in China. Across summarize the cases of IPTV building and operation around the world, the regulation of IPTV development in China, and the diversity of IPTV technology, need to analyze the target market of IPTV development, and discuss the construction mode and operation mode of IPTV in China, Meanwhile to do the crisis analysis base on the indeterminacy of IPTV development. Finally give some news opinions and suggestion of the development of IPTV in China, with the purpose of providing reliable reference for a sort of transformation projects in telecom industry of China. |