Research On Plight And Countermeasure Of Digital Development Of Cultural Comprehensive Journals

After reform and opening up, a very impressive cultural complex cultural phenomenon in Chinese periodical industry is that the rise and prosperity of Cultural Comprehensive Journals. Such journals were generally founded in the early or the mid 80s of last century and have significant progress and healthy development in the 90s. With the rapid development of Internet media, traditional media was attacted by the huge impact of that and Cultural Comprehensive Journals were inevitable. Although they have a stable market and great circulation, digital development has been lagging behind the digital transition which was carried out from the nineties , and the overall development was poor except a very few successful cases.Cultural Comprehensive Journals encountered many difficulties in the digital development, such as: the relationship of content and technology; magazines running the website or relying on the agency; digital transformation requires strategic investment or can be profitable by innovative messure; the Government should focus on strengthening the legislation or formulating policy in time in promoting the Journal of Digital process, these difficulties bounded the digital development of Cultural Comprehensive Journals.To break through this predicament, we have the following measures to counter the four kinds of plight: First, the concept should be changed and the industry should raise awareness, because digital technology will bring the industrial upgrading of journal publishing; journal associations should implement the network strategies within our capabilities; we should explore the profit model, but also have a strategic vision during the digital transition; at the same time, the government should strengthen legislation and make policy adjustments create a good environment for the journal of digital development. In the digital tide, the digital transition of Cultural Comprehensive Journals will certainly open up new markets and promote lasting prosperity of the industry journal.