The Study On The Current Situation And Strategy Of Chinese B2b Journals

Although the media concept of B2B journals from abroad,its advantages get hot pursuitof academia and the industry in the domestic. the development of B2B journal is imperative,but the specific implementation and Operation have no clear plan. This article intends toconduct an in-depth discussion of this issue.First of all, this article try making a more comprehensive analysis about the developmentof B2B journals in China on Journalism and Communication Theory and Method. Grasp thevarious factors that promote or hinder the development of B2B journal in China on the macrolevel for our healthy development of B2B journal for reference.In this paper,I will make a comprehensive and detailed analysis about China'sdevelopment of B2B journals in five aspects of the possibility and feasibility,the status quo,problems,reasons and development of countermeasures in Four chapters. It is found that thedomestic B2B journals have error Positioning, the contents of insufficiency of information,single business, and such as lack of profitability of six issues. In the fifth chapter from theperspective of media ecology, I will discusse the cause of the problem on the development ofdomestic B2B journals. From the macro-and micro-perspective there have Four main reasons.Finally, from integrating all the analysis of B2B journals in front, this paper provides a fewsuggestions about the development of domestic B2B journals .Among them,the problem of deadlock analysis and study the best response are thefocus of this articles.studies, if China want to develop B2B journals, should be in the system,media positioning, editing and advertising operations to strengthen breakthrough.