A Study Of The Etiquette Morality Entertainment Talk Show "Day Day Up"

"Day Day up" program’s main target audience is teenagers, themes of the program are "etiquette and culture" and "inspirational youth", the themes are presented via some forms that constructed by a variety of elements, the show created the first "men’s idol presided group", diverse identities of the guests attract many audiences, the program innovated entertainment concept through entertaining way, and set up the positive brand image by personalized design. Problems of the program mainly include of the selected topics deviating from the theme, lacking of the traditional culture, strong business color, and the hidden troubles of the host group that including marginalized hosts, weak effect of the guests, production costs. This thesis put forward three countermeasures:the program should continue to carry forward the direction of culture and etiquette, and deep the Chinese traditional culture and world culture;"Day Day up" show should optimize the host team composition, and enhance the host literacy; it also should expand forms of the program performance, and focus the audience’s views. Despite it has several problems, it is worthy of recognition that the program has a practice on finding balance between commercial value and cultural value, just persisting in innovation, developing strengths and avoiding weaknesses, it will be achievable that "Day Day up" program can go for a long time on the road which is beneficial to the society, the public and the media own,"Day Day up" even may play a stimulating role to improve the quality of domestic entertainment show as a whole, it also can make beneficial exploration for the long-term development of China’s TV industry, and the implementation of cultural power strategy.