Study On Strategy Management Of Sanyo Of Media Ltd

In the united states and dm magazine's advertising revenue already accounted for 20% of revenue to the media to 100 billion usd. in chinese dm magazine of the media only 1% of revenue, only about $1 billion. that is in china, dm magazine market has great potential to dig. Meanwhile, foreign magazine for a dm with warm, mechanisms and scientific management, rich resources into china media markets. in the opportunities and crisis. the coexistence of three media co., the media in the hinterland enterprises qilu young, how can i customize for the development of its own development strategies are required to solve the core content.The dm this magazine's history, the relevant policy and the future, the country especially in the local market conditions and dm of the three strategic development of the present analysis, three media the next few years and market development on the prediction. On this basis, the author's aiming for the three media co and its members of the status quo in dm magazines, and it was in a favorable peripheral environment, the use of business administration programme to swot analysis of competition and thorough and comprehensive analysis. it contributes to the corporations internal environmental analysis, including structural organization, human resources, the ability to be fully optimized. Finally, through avoid development strategy in the course of the problem and possible solutions.This article mainly development strategy based on solid theory by three media in shandong dm magazine lead role, the development strategy of accurate, especially in the development strategy of course, to risk avoidance and the dynamics of the strategy and implement the various factors determine strategic direction to have a clear and dm to other media have a reference.