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Media Influence Study In New Age

Posted on:2011-12-12Degree:MasterType:Thesis
Country:ChinaCandidate:X Y ChenFull Text:PDF
GTID:2198330305960663Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
Competitive media environments in contemporary.Television at all levels in efforts to find a way out for their own development,Segments from the channel and then to scale multi-media integration,Embody the contemporary television media attention has been more than just the construction of program content,But construction can continue to enlarge further program content the influence of resources.Proposed the concept of impact is to solve the TV media in the information dissemination process of the effect of the problem,For the media in the fierce competition to find their own direction of development consistent. TV media is now facing a problem when too profit-oriented enterprise management. Sometimes can not follow the media's own development laws.The core feature is the messaging on TV media.Dissemination of information on the impact of objects of natural audience is a major study of television media index.TV media too much reliance on past ratings to determine the development of media and columns of the building.So many excellent small part because the scope of the audience had to cancel,But in fact the influence of such programs in the performance is very good.This requires TV stations to have a more profound influence on the understanding.This article will focus on TV media in contemporary conditions influence the role of television media and forms of influence and how to carry out construction issues.Analysis of television media on internal resources and external resources influence the role of forming the including the audience, resources and new media resources, and other.Through interdisciplinary theory and in practice good case to analyze the influence of television media in the construction of the existing problems and countermeasures. Analysis of audience groups on the establishment of the influential role of media.To television media can influence the competition through the construction of the concept of content.Efforts to achieve a set of institutions to meet the current television environment, influence the media development strategies.To meet the cultural needs of the audience and the media attention on the audience while strengthening the impact of information dissemination.
Keywords/Search Tags:influence, media, transformation
PDF Full Text Request
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