Research On Profitable Adolescent Basketball Training Market Of Beijing

Profitable adolescent basketball training market is one in which basketball training institutions pursue profits by providing chargeable education, guidance and advisory services to adolescent using basketball skills and theoretical knowledge. With the deepening of reform and opening up and the establishment of market economy system, the relationship between physical training and economic growth is gradually accepted by the people. Under this background, various forms of basketball training organizations such as long-term or short-term basketball training courses, summer camp, winter camp and training center gradually emerged, and good social and economic benefits were achieved. The training institutions were new forms of implementing public sports activities, widened approaches to cultivating reserve talents of basketball, trained a large number of sports talents for the society and provided great deal of human resources vital to the flourishing development of public physical culture, thus the establishment of these training institutions not only played a positive role to the comprehensive development of youngsters but also promoted the socialization of physical culture. By the methods of literature, specialist consultation, questionnaire survey, and mathematical statistics, this article analyzed profitable adolescent basketball training market in the city of Beijing from three facets of demand side, the supply side, and service products. The results showed:1. At present, though profitable adolescent basketball training market in Beijing is still in the primary stage of development, great potentialities and broad prospects for development are hidden behind the training market. Beijing' s profitable adolescent basketball training market showed the following features: Most of basketball training institutions were invested by private enterprises, as a result, the number of large-scale corporations and special basketball training institutions was relatively small; Venues with better conditions were provided by the training institutions most of which did not possess their own fields, then mainly rented functional basketball room; Most of the basketball trainees were students of elementary school and junior high school, and boys accounted for the majority. In addition, with the rise of age and grade, the number of trainees were on the decline, the impact of school work on training time was responsible for this phenomenon; Physical activity, improving basketball skills and entertainment were the main purposes of parents to send their children to participate in the training exercise, and parents were highly satisfied with training results; Most of basketball training adopted short-term mode, thus the lack of effective long-term and systemic basketball training guidance and system was the main existing problem during basketball training industry; Furthermore, the training institutions were short of professional personnel proficient in management as well as physical culture, so the whole quality of the managers was not excellent, resulting in simple marketing strategy. The training institutions had a group of young and well-educated coaches, but lower professional level, greater mobility and fewer working years were also their characteristics which were disadvantageous to the development of the training institutions. Not much attention from relevant management departments were paid to the basketball training market, leading to the contradiction that management lagged behind the extensive access to the basketball training industry, which made the development of all the basketball training institutions uneven, so urgent reform on management and regulation is necessary.2. Countermeasures: mainly from three facets of courage, rules, and supervision the relevant government departments should institute feasible policies so as to strengthen the cultivation of basketball training market; Adolescent basketball training institutions should be fully aware of different training motives and needs of the trainees, and thus can provide diverse training content and forms; The relevant government departments should make greater efforts to publicize adolescent basketball training, creating favorable social environment for the development of basketball training; Adolescent basketball training institutions should devote more efforts to the work of employing and assessing coaches, raise the salaries of the coaches and their full-time degree, strengthen profession cultivation of the coaches, and inspire enthusiasm of the coaches using the methods of rewards and punishment; Adolescent basketball training institutions should improve the integrated ability of the managers through the following two ways: retraining the on-the-job mangers and hiring professional management talents.