The Survy And Research On The Current Training Market Situation Of Children’s Basketball In Beijing

Children’s basketball training market refers to a kind of paid servicesmarket during which training institutions could support technology andtheory of basketball, and sports consulting. Vigorous promotion of Sunshinesports and National Fitness Program makes people involved in health idea.There are growing demands for sports consumption. Consumption idea and wayof life have changed a lot. As the universal sports in primary and middleschools，basketball is very popular among school students. And the basketballsubject has been a random selection one during high school entrance exam since2008. Beijing have large basketball masses base. It is because of primary andsecondary school students’ pursuits of basketball star and the entrancepressure that a large number of students join the basketball sports. Sobasketball training institution in Beijing developed quickly, which promptedthe rapid development of the training market, but the there are many problemswhich need to be solved in the training market. This paper uses the literaturematerial method, questionnaire survey, site visits method, logic analysisand mathematical statistics methods to analyze children’s basketball trainingmarket of Beijing. The conclusion are that the market lack supervision.；there are various types of training institutions in the basketball trainingmarket and generally it is smaller scale；the training object is given priorityto primary and secondary school students, and there are gender imbalance；internal management of training institutions are unreasonable, and thespecialization degree of managerial personnel is low；the coach lack teachingexperience and teaching method is unitary.