The Shandong Ansha Cement Group Co., Ltd. Competitive Strategy

Cement is indispensable foundation original material in the economic construction. Cement industry is in the key period of from big to strong in our country. Its competition structure and form is taking place deeply. At present, re- programming and adjustment is carried on to cement industry development policy, and provides a chance for the suitable cement enterprises to develop rapidly. Seizing the opportunity, adopting a suitable competition strategy, speeding the development, large cement enterprises will get a very broad developmental space, and obtain considerable economic and social performance.Bases on this background, Author analyzes the competition strategy of Shandong Ansha Cement Limited Company, hope to guide the competition of Shandong Ansha Cement Limited Company, as soon as to provide beneficial lessons in the aspects of compete strategy for other cement enterprises.Author reviews the basic methods about the competition strategic research at the first of this thesis, analyzes clearly the macro and professional environment of our country cement industry at present. Guided on BOTE competition theory, the PEST, Five Power and SWOT analysis methods adopted, the competition strategy of Shandong Ansha Cement Limited Company was made, that is the cost more important strategy. Guarantee measures to carry out this strategy were put forward at the same time.Shandong Ansha Cement Limited Company has now become a state owned large enterprise underneath Chinese Building Materials Group through a rapid development of more than 10 years. It own advanced new stem method cement product line, its yearly production is more than 3000 thousands tons, and the yearly benefit tax is more than 700 ￥millions. Its various economic and technical indexes rank first in building materials industry in Zaozhuang, Shandong Province. One side, it faces the good development opportunity of the structure adjustment and the market growth, the other side, it also faces the rapid development of the super large-scale and new stem method cement enterprises and the market threat of dump with low price come from the cement enterprises that use the lower crafts. In order to hold tightly opportunities and avoid threats, Shandong Ansha Cement Limited Company should choose cost lead to...