Application Packaging Design Features Shaanxi Fruit Industry

Shaanxi Province is the fruit magnate, vast territory and abundant resources,biological species diversity, with the development of the fruit industry characteristics strengths and potential. With the development of the times, Shaanxi fruit industry to achieve sustained and rapid development, packaging design played a key role in the sales of the fruit industry. Shaanxi fruit industry as a developed regions, growing year by year in the fruit industry production situation, to promote the development of the fruit industry will be an inevitable trend, and fruit packaging as a good marketing strategy will enhance the development of the fruit industry.Our long history, folk customs, rich and diverse cultural characteristics, many of the native package are to learn the characteristics of the cultural elements with traditional patterns, folk art combine to form vary, unique style of artistic characteristics.And Shaanxi is rich and unique cultural resource areas, if the local production of fruit packaging very local characteristics, rich cultural geographical features, the fruit will become a region of the image speak, but also to spread cultural geographical features in the nurture. Shaanxi cultural characteristics will show clever packaging design, both reflect Shaanxi rich cultural characteristics, but also can show the image of goods, but also won the favorite of consumers, played a very good publicity.This paper analyzes the fruit industry packaging design, combined with domestic and foreign fruit packaging industry success stories, packaging design exploration and Shaanxi fruit industry in Lintong pomegranate packaging, for example, the use of green philosophy, combine characteristics of Shaanxi cultural elements to create their local brands pomegranate packaging design. This will not only be able to see the direction of the characteristics of cultural heritage development in Shaanxi Province, but also better able to improve the Shaanxi fruit packaging deficiencies, so that fruit packaging can be exhibited better characteristics and culture of Shaanxi region, and can stimulate the local economy Fruit development of.