The Research Of Drinks Packaging Design For Kids

Objective basis on Synesthesia psychological theory-oriented, Method the concept of synesthesia into the food packaging. Synesthesia principle use different senses connect to the feeling, the feeling caused by the transfer of the association to bring the feeling of many touches senses. Food packaging is not only to protect the goods and also making unilateral convey product information, enhance the role of value-added products, on the food packaging research, hearing, touch, smell, and so also can communicate with each other functional. Result of food packaging can drive people to make a different visual experience, but the visual was imported to produce a series of sensory stimulation, so that the food packaging is no longer merely a protective film visually, but by the vision of a cut point of introducing multiple sensory memory-oriented. Conclusion is thus improved food packaging to convey the information is no longer limited to the visual sensory stimulation, but can allow consumers from various tactile. Hear. Color etc. generate also can associative memory packaging innovation.Faced with more developed market economies, competition in various industries are growing, businesses are increasingly attach importance to product design sense, especially product packaging design, packaging design not only to ensure protection products in the circulation process, convenient transportation function, but need to use the package visibility boost sales. Synaesthesia using mapping based on the psychological principle that people can match colors from the packaging. Texture to the touch. And the use of different materials and other practices, invisible stimulate consumer buying, sales promotion of sales. What is more important is: This packaging design not only through visual stimulus spending, but also allow consumers to touch and other senses subconscious association of product likeability rise and desire to buy.