Research And Application Of Green Concept In The Modern Fashion Design

In this paper, from the theory and practice of combining case point of view, a comprehensive analysis of the application of the method of green design concept in the design of women’s clothing.Through the development of the apparel industry trend in the industry and the specific women’s clothing design example analysis, designers should conscious attention to the women’s physical and mental health.At the same time, the design concept of natural, comfortable, simple used properly, with green design idea in the application of clothing design and marketing strategy requirements.This paper is divided into three parts: firstly, according to the specific examples in the history of design, starting from the elements of green design, by analyzing the connotation of the concept of green design and induction and in modern industrial product design by enumeration, comparison method;Secondly, starting from the women’s clothing design principle, optimization strategy, style, color, fabric,functional and marketing and other aspects of the rational use of the concept of green design, design, production, sales, use and recycling and other aspects carry on the discussion and the research, proposed the green design concept in the application model of apparel marketing, and discusses the main characteristics of green women’s clothing designand the existing problems, summed up the women’s apparel products "green" degree of maximum effective scheme and design process;Finally, according to the design value of the green of women’s apparel, the prospect of a broad market development prospect of green design in women’s clothing design, and combined with my graduate design "Nature& memory" women’s series, "reflects the practical meaning of using the concept of green design".