Research Of SME's Credit Management Based On The Life Cycle Theory

In the 30 years reform and opening up, small and medium enterprises has taken a more and more important position in China's national economy. Firstly, China's small and medium enterprises have accounted for the total number of the country's 99.8%.Secondly, China's small and medium enterprises in GDP, import and export volume and revenue contribution have accounted for the national total respectively 60%,68% and 53%.Thirdly, small and medium enterprises not only provided us various commodities, to meet people's growing material needs, but also revitalize the urban and rural markets to achieve a rational allocation of social resources, promoting social socialist market economic system. Although occupying such an important position, but the financing of small and medium enterprises is also a difficult problem to solve.Corporate life cycle theory is used to determine the situation of SMEs as well as predict the future direction of the theory. Through research we can find, at different stages of the life cycle of SMEs, the credit demand has its own characteristics. If we can build a targeted, simple, convenient, fast and reliable credit management practices, then get rid of financial difficulties for small and medium enterprises, promoting the economic development, financial institutions and enterprises to achieve win-win, will have important practical significance.