The Study On The Development Of Photographic Tourism In Yuanyang County Of Yunnan Province

Photographic tourism is a kind of high level tourism.It is the fashion of today's life and will be more and more promising,It is showing a rapid development trends, Because Yuanyang County is famous for its abundant tourism attractives in Yunnan Province, It has carried out natural advantages to exploit. But the photographic tourism development is still at the initial stage.There are still many problems on resource development and utilization. How to develop and utilize the tourism resources sufficiently and rationally and promote regional economic development is an important research topic which is urgently needed to be studied.Based on the comprehensive analysis of domestic and foreign photographic thesis in recent years,we use tourism resources development, tourism marketing, tourism economics, tourism psychology, and other subjects as our guide, use normative and empirical research methods combining together. use Yuanyang County of Yunnan as the evidence points ,get the travel behavior of photographic tourists in Yuanyang County. And use SWOT analysis method to analize photographic tourism strengths, weaknesses,opportunities and challenges. In order to provide a scientific basis and ideas for Photographic tourism products development in Yuanyang County .Full contains seven chapters:The first chapter is an introduction. Main topics of the background of the thesis, research significance, research methods, content and basic ideas and framework papers described.The second chapter reviewed the content of relevant. Including the review of foreign and domestic review.The third chapter is an overview of the basic theories of travel photography, including the concept of photographic tourism, production, characteristics, and several important related concepts. the value of Photo Tour and significances.The four chapter use Yuanyang as a case point by issuing questionnaires, concluded Yuanyang photo tourists behavior rules.The fifth chapter is based on Yuanyang photo tourists behavior, use SWOT analysis, starting from the actual, sum up photographic tourism development in Yuanyang County, strengths, weaknesses, opportunities and challenge. construction of the corresponding SWOT matrix, that tourism should avoid weaknesses in Yuanyang County photographic tourism, play their resource advantages, market advantages, improve their weaknesses use the opportunities to meet the challenge.The sixth chapter target market positioning of Yuanyang photo tour, based on the current status of the development to carry out individual products and integrated product developmentd and made marketing strategies accordingly.The seventh chapter, made the questions which are needed further study.