Study On Tourism Change And Sustainable Development Strategy Of Qingkou Village In Yuanyang

In the era of mass tourism,cultural heritage sites are highly sought after by tourists with their profound historical heritage,harmonious natural environment and unique human settlement culture,which leads to the general development of the heritage industry.At the same time,the heritage site is inevitably facing the impact of foreign culture,and the non-cooperative game of power and capital for pursuing the maximization of their respective interests,which is a severe test for the sustainable development of local tourism.Especially the cultural heritage with the village as the carrier is more vulnerable in the living environment,livelihood mode and cultural identity of the aborigines.Therefore,the tourism development of the village cultural heritage needs to be based on the protection inheritance.Based on the above background,this paper selects the Qingkou Folk Village in Yuanyang County of Yunnan Province as the research case.This is a Hani village in the core area of Hani Terraced Field,which started tourism earlier than other villages.It integrates agricultural tourism,village tourism and heritage tourism and has experienced many stages of tourism development.Based on the theory of tourism gaze and game theory,this study takes the research of the process of village cultural tourism as the theme.Through field research,participation observation,literature analysis and other methods,in-depth analyses the situation of various stages of tourism development in Qingkou Village and the mutual interaction between gaze subjects.In view of the current development dilemma of the village,this study explores the role of macro-heritage protection and management in sustainable development,and puts forward strategies and measures for tourism revival of the village,with a view to providing some reflection and reference for the future tourism development of the village.The structure of the article includes six chapters: The first chapter includes the reasons for choosing the topic,research significance,research innovation,research methods and research ideas;the second chapter reviews the current theoretical research status at home and abroad,and explains the related concepts and related theoretical foundations;in the third chapter,the author uses the diachronic research method and the tourism gaze theory to discuss the three tourism stages of Qingkou village: the pre-tourism,the agricultural tourism and the heritage tourism,and analyses in detail of tourists transformation from romantic gaze to collective gaze as well as the functions of several gazing subjects in different tourism stages;the fourth chapter describes the current management dilemma of Qingkou Village,through the analysis of the non-cooperative game between gazing subjects,puts forward the reflection on the reform of heritage management system;The fifth chapter discusses the sustainable development strategy of tourism in Qingkou Village from two aspects: heritage protection management and tourism development.The sixth chapter is divided into conclusions and prospects,summarizes the research results and shortcomings of this paper,and puts forward the research prospects.The conclusions are as follows: First,the development of cultural tourism in Qingkou Village is the result of the interaction of diachronic and synchronic.Its development has experienced the pre-tourism era,the agricultural tourism era,the heritage tourism era and the current development termination phase.Second,there is a flaw in the management model of the village of Qingkou Village.The non-cooperative game between rights and capital is the main reason for its tourism development dilemma.Tourists,governments,enterprises,and community residents are all indispensable participants in the process of tourism development.The non-cooperative game between them is a direct factor leading to the difficult travel of the village.Third,“external management support” + “internal cultural protection” is the necessary combination to achieve sustainable development of heritage sites.This paper discusses the role of heritage protection management in the sustainable development of tourism from the aspects of macro-system guarantee,coordination of government-enterprise game relationship,strengthening the status of community subject,and management of tourism “trend”;from the recognition of relationship between heritage protection and utilization,The protection of cultural authenticity,the activation of cultural heritage,and the construction of tourism image suggest the development of sustainable development of Qingkou Village tourism,with a view to providing some ideas for the sustainable development of similar cultural heritage tourism destinations in China.