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Business Planning Book Of Web Game "Space"

Posted on:2011-01-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y H ZhangFull Text:PDF
GTID:2189360308963930Subject:MBA
Abstract/Summary:PDF Full Text Request
Develop scheduled time with the fact that ceaselessness that policy oversees has perfected , economy environment improvement , technology pattern reformation being innovative , gaining a profit of, Chinese online game industry have entered a new high speed. Competition being that up to but coming to be more fierce, Chinese online game industry must seek new development direction and turning point.Development of web game deduces to the climax , dispenses with by means of Web page installation , the characteristic may play with nature beginning to stabilize easy to play by force , easy to communicate, expanding highly, will shake a customer holding the game leading enterprise location in the field of network game estate , guide the new direction that industry develops to be.With network environment of Chinese optimization, the objective condition restricting Web game is eliminated the meeting. Secondary circumstance of Web game general is unitary, rough tableau design fabrication direction, enriches to high-level content, florid direction of tableau develops, 3D are considered as a important sign that Web game substitutes online game. The main body of a book is looked on the game"space-time"(tentative name) being development and planning Web page debuting a marketplace with a reality as studying the main body. Use the project management and the product introduce, the project develops the plan, industries analyses, environment analysis, Consumer Behavior, gain a profit of the pattern is analytical, service to plan a book as well as the pattern, financial affairs and financing intending to build company framework of organization aspect as mark, stating , designing a commerce.The marketplace and environment describing that the current network plays analyse the main body of a book, make use of PEST and SWOT analysis method to analyse game project prospect. Proceed to be hit by to Consumer Behavior, the similarities and differences summing up out online game and Web page game burns, pattern grouping brings forward an impact of this liang of aspect over game exploitation to online game of Chinese gaining a profit of and with analysis. Pattern will study result sells a pattern combining with 4 P, bringing forward the "space-time" project to service. The viewpoint that the at last, the organization wielding organization set up, the organization frame suggesting that the project intends to found a company. And in the field of financial affairs and the financing, outflow project investment plan and fund raise a scheme , make use of certain hypothesis condition, the finacial status forecasting a project, the financial targets wielding a project analyses, sensitivity analysis comes to verify the project feasibility.
Keywords/Search Tags:On-line game, Web game, Business planning book, Marketing mode
PDF Full Text Request
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